The Numbers
Email remains one of the highest-ROI channels in digital marketing — and AI has made it dramatically more powerful. AI-optimised send times have increased average open rates by 34%. AI-generated subject line variants have improved click-through rates by 28%.
How It Works in Practice
The AI doesn\’t replace the human marketer — it amplifies them. A human strategist sets the objectives; the AI handles optimisation: analysing variables in real time to determine ideal send times, selecting the highest-probability subject lines, and assembling the most relevant content blocks for each recipient.